More than ever before, brands face an enormous challenge to be the strongest in their category. Marketers need to be able to make complex decisions quickly and with confidence.
Marketing, illuminated.
That’s where marketing analytics come in - they’ll help you analyse and optimise investments across all key marketing activities, from TV advertising through to consumer promotions.
ScanmarQED - the experts in data integration and predictive analysis.
We’ve partnered with ScanmarQED to bring the very best marketing analytics solutions to Australia and New Zealand.
Their powerful software solutions provide quick and accurate insights into your data and deliver the essential forecasts you need for success. They’re rooted in advanced mathematics but built around real world business needs.
With Marketing iQ and ScanmarQED, you’ll quickly know what to do
You’ll have a holistic view across all marketing activities
You’ll turn big data into smart insights
You’ll see how to optimise execution, how to optimise budget, and how to find the sweet spot in between
Using flexible tools tailored to your business and your needs.
Predict results - and smash them.
ScanmarQED analytical tools help our clients understand the subtle relationships between business drivers and business success. Then, the predictive tools identify valuable growth opportunities, for improved marketing and promotional plans that drive higher revenue and profit.
We’ve got your back
You don’t need to be an expert - we take your data and provide you with the insights you need
But if you are an expert, we can supply you with the software you need and get you up and running
Either way, you’ll have dedicated account support.
Dare to do more with your data
The nitty gritty
Marketing Analytics software
The software to help you analyse and optimise marketing investments across all key marketing activities, from TV advertising through to consumer promotions.
Harmonised Market Insights software
The software to integrate and visualise marketing data from many different sources, to help you identify Smart Insights that would typically remain hidden in single source analysis.
Sales and Operations Planning software
The software that helps you manage and coordinate the sales and operational planning processes you need to execute promotional campaigns across multiple brands and channels.
Give us a shout
Curious? Dead keen?
We’d love to talk through your situation and see how we can help you take your marketing performance to the next level.
